Mcdonald's Cage Free Chicken

This design is an IP creation for McDonald's 'Cage Free Chicken.' CFC refers to a unique farming method for white-feathered chickens, where the chickens are raised in spacious, free-range environments. This approach ensures their excellent health, ultimately enhancing the quality of the poultry. The design embraces a simple, fun, and energetic style, showcasing vibrant characters that effectively convey the concept of 'cage free & healthier.'" “無籠好雞” 顧名思義指的是使用獨特的白羽雞養殖方式,讓這些雞在寬廣的空間中活動,雞隻擁有良好的健康狀態,從而提升雞肉的品質。設計使用簡潔有趣及充滿活力的方式呈現出元氣滿滿的雞仔形象,傳遞「非籠養 & 更健康」的理念。

Client

Client

Mcdonald's

Mcdonald's

Design

Design

IP DESIGN

IP DESIGN

Year

2025

Role

Role

Creative Direction

Creative Direction

This design is an IP creation for McDonald's 'Cage Free Chicken.' CFC refers to a unique farming method for white-feathered chickens